Introduction to the Current Market Situation of PVC Flooring at Home and Abroad

1

Foreign countries, especially Europe and America, are selling well, accounting for 30% and still growing rapidly.

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PVC flooring is a new type of lightweight flooring material that is currently very popular in the world. PVC flooring originated in Europe and began industrial production in the United States in the 1930s, with a development history of only a hundred years. It is a very popular building material in countries such as Europe, America, Japan, and South Korea.

According to Tarkett statistics, in 2022, the sales of resilient flooring (mainly PVC flooring) in North America accounted for approximately 38.1% of the global market size, while the sales of resilient flooring in Europe accounted for approximately 33.3% of the global market size. Overall, the European and American regions account for over 70% of the global market share.

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On the one hand, the main component of PVC flooring is environmentally friendly, non-toxic, and renewable polyvinyl chloride, and its sheets use nationally certified green and environmentally friendly materials that do not contain formaldehyde and have antibacterial properties. This advantage alone is enough to make PVC flooring popular in developed countries that strongly advocate environmental protection. On the other hand, the ultra lightweight characteristics of PVC flooring also make it very convenient to install, without the need for big fights, you can DIY yourself. This is undoubtedly the most cost-effective decoration option for European and American countries with high labor costs.

2

Insufficient domestic recognition, promising future growth

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On the one hand, PVC flooring in China only had its initial development after 2000, and its application fields are often limited to large venues such as sports venues, hospitals, and schools. PVC flooring used in home decoration is rarely known.

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On the other hand, in the traditional concept of home decoration among Chinese people, ceramic tiles and solid wood flooring are more popular. In addition, environmental awareness is not yet mature, which to some extent affects the promotion of PVC flooring in the domestic market.

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